Makeup is used for many different things. It can be used to play up features on your face, it can be used to cover blemishes and imperfections, and it can be used as a form of expression. No matter what your reason for using makeup is, Lime Crime is a company that is for all makeup lovers. They carry a line of bright and bold colors that allows the user to become anything they want to be.
Doe Deere is the founder and CEO of Lime Crime. She began her company in 2008. Her idea was inspired by her previous eBay business. Doe was selling clothing that she had created. The clothing was made of bright and vibrant colors. There was trouble finding makeup bright and bold enough to match the colors in the clothes. Doe decided to take matters into her own hands and Lime Crime was created.
All of the products that are sold by Lime Crime are bright and they are all cruelty-free. No product was tested on an animal at any time during the production process. Doe is so dedicated to her brand that she insists on trying all of the products herself before they are sold to the public. She wants to make sure all of her products fulfill her vision and are what the brand stands for.
Being based completely online can be a disadvantage but with the unique products offered by Lime Crime, they now have an international customer base. The way they marketed their products was a key factor in how they secured their customers.
Many industry experts said that people would not buy the products because they were unable to try them on beforehand. Doe came up with the idea of having lip swatches for customers to look at. Each lip color was placed onto a lip swatch and customers can match the color to their skin tone and get a feel for what it would look like on them. This idea was so well received that all companies within the makeup industry adopted it. Lip swatches are now the industry standard and can be found everywhere.
Doe Deere believes that makeup is about expression. It is more than just covering up some imperfections. Makeup is about trying new things and showing off who you really are. With her products, people can now change their look based on how they feel that day or try a look they would have never tried before.
Learn more: http://www.doedeere.com/