How Luiz Carlos Trabuco Transformed Bradesco Bank

Luiz Carlos Trabuco is currently the selected Bradesco Bank leader. Bradesco bank is one of the leading financial firms in Brazil with its head office in Cidade de Deus. He was the presiding officer of the group insurer from 2013.

With an experience of over four decades in Bradesco, Luiz Carlos Trabuco has mastered functions taking place in the institution. He joined the bank as a clerk, and he has worked in different positions and under various presidents before his nomination. The talented leader will exercise his roles as the head after the first council conference.

Luiz Carlos Trabuco will be succeeding Márcio Cypriano who led the entity in obtaining ten banks within a century. Cypriano had to retire from the managerial seat after turning 65 years and take another responsibility as per the company policies. Trabuco governance comes after the financial facility losses its market leadership in the field. He will take over the presidency seat when the bank is experiencing a hostile environment.

Mr. Luiz Carlos Trabuco graduated from the University of São Paulo with a degree in philosophy. The scholar completed his masters in socio-psychology at the School of Sociology and Politics of São Paulo. He was a clerk in Marília agency in 1969. The future president shifted to São Paulo and won the marketing director post in 1984. He has held other executive positions in Bradesco like president and director of Bradesco private pension company and vice president and president of the insurance unit.

Achievements

Luiz Carlos Trabuco led the marketing personnel in introducing modern promotional strategies. He saw that the enterprise opens up to the media. Working at the Group Insurer will be his last role before he received the presidency position. It is under his tenancy that the entity doubled its size, acquired a 25% share in the Latin America market, and combined its leadership in the country. He encouraged the organization to use segmentation in such that the bank uses its special check units and agencies to serve high-income clienteles.

Career Life

Mr. Luiz Carlos Trabuco is the vice chair of Institute for Supplementary Health Studies (IESS). He has held the president post of Bradesco Vida e Previdência SA, National Financial Marketing Commission of Febraban, National Association of Private Pensions (AnaPP), and the International Association of Economic Studies of Insurance in Geneva.

Successor

Luiz Carlos Trabuco oversees the party that makes more than 40% revenue for Bradesco. The renowned head has built his reputation through the outstanding outcomes in all positions he holds. He will be the fourth president of the highly regarded bank after Amador Aguiar, Lázaro Brandão, and Márcio Cypriano.

As the president of Bradesco, Luiz Carlos Trabuco will supervise the growth and development of insurance markets. The experienced manager is the perfect person to control the bank functions and uphold its culture. Holding different positions in the institution has positively affected the popular banker. He is an excellent marketer and a team leader who have managed numerous groups towards accomplishing the company goals.

Read more: Who will replace Trabuco in charge of Bradesco? 7 names are listed (and anything can happen)